
Brand Origins & Vision
Quick‑Step, founded in 1990 by the Belgian company Unilin, was born from a desire to offer a more affordable, easier‑to‑maintain alternative to traditional wood flooring. Early on, the brand embraced sustainability by reusing recycled materials and crafting products designed to last. Over time it expanded beyond laminate to include vinyl and hardwood flooring, all built on a foundation of innovation and durability.

Product Lines & Key Features
Quick‑Step now offers a diverse product portfolio including laminate, vinyl (such as the Alpha Vinyl line), and wood flooring with features tailored to modern lifestyles. Its Wood for Life technology preserves wood beauty with minimal wear. The company’s Laminate solutions offer natural looks, resistance to scratches and stains, and waterproofing. Vinyl lines deliver design flexibility and practical performance, while parquet and hardwood collections emphasize authentic aesthetics.

Technical Innovations & Installation Ease
Quick‑Step engineered installation systems like Uniclic (Multifit) introduced in 1997 enable fast, glue-free installation that anyone can execute. Milestone product launches include the Perspective laminate with visible V-groove, Impressive water-resistant series, and the Capture line that blurs the line between laminate and real wood.